Silver continues to be the favorite color for new cars in North America. Survey results show that about 57% of new cars are either silver of black in color.
This (2009) is the ninth consecutive year that silver has been at the top when it comes to car color choice. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint technology and car spraying techniques and systems are constantly improving enabling car makers to offer ever increasing ranges of colors for their vehicles.
But while silver, black and white remain at the top of car buyers favored colors Ford has had some success with more eye-catching colors like pale blue, known as Grabber Blue and Molten Orange. Next year will see the arrival of a new, subcompact Ford Fiesta in the US and this will be available in a range of vibrant colors including bright green, blue and red but silver, black and white will also be available.
Around 37% of the small car in Europe, where the market for this size is very strong, tend to be more varied in their colors using reds, green, brown and blue.
Auto manufacturers have also turned their attention to making their car interiors more attractive by using varied accent colors. New paints are being introduced that include glass particles that make the paint shimmer and shine.
Many believe that color can have a profound psychological effect. Red, for example, has been said to stimulate the body and mind whereas blue is believed to have a calming, soothinig effect. But many psychologists view color therapy with some skepticism.
Fifteem years ago only 1% of new cars were silver in color with the most popular color choice at that time being green. Color fashions clearly change over time making it near impossible to predict the next hot color.
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